Clutter was paying their movers to wait for their customers, so the iOS team created a feature for the warehouse app to handle jobs where customers were present, late, or a no show.
Customers can schedule a time where Clutter can come by their house and take away items that they'd like to store. Clutter provides full service, meaning that their movers will catalogue each of the customer’s item and provide the manual labor.
Clutter is first and foremost a premiere, full-service storage company. However, in order to expand our offerings to a larger audience, we must also consider expanding into self-service storage.
My task was to illustrate the value of expanding into self-service storage by conducting competitors analysis and market audit. I would also compare and contrast the benefits of full-service versus self-service.
This research effort was in line with an initiative to partner with self-storage companies and to engage potential markets.
💬 How might we expand Clutter's offerings to include both full and self-service storage?
💡 Conduct user research and map customer journeys for self-service storage
Kelley Nguyen Designer
Michael Cummings Product Manager